Course overview
Dive into Luxury Branding!Explore the home of many iconic brands and enjoy the endless inspiration that London has to offer. Our short course blends theory with real-world experience to unlock your potential in this fast-paced and creative field.đź“ŤLondon
About This Micro-Credential
Gain key skills in luxury branding through expert-led lessons and real-world projects. You’ll develop competencies in brand creation, marketing strategies, customer relationships, and digital transformation in the luxury sector.Collaborate with peers globally, get hands-on experience through industry insights, and engage with professionals from the luxury brand sector. Enhance your expertise and create strategies that position you for success in the evolving luxury market.
Key Facts:
• Company visit and industry guest speaker• Vlog, group work and final presentation• Comprised of lectures, a group project and expert-led sessions • 4 weeks
✔️ Future professionals aiming for a career in luxury branding
✔️ Recent graduates exploring the luxury brand, fashion, or marketing sectors
✔️ Career changers interested in entering the luxury brand industry
✔️ Gap year students eager to gain insights into luxury brands
✔️ Individuals with a curiosity about luxury branding
Course Syllabus
• Introduction to Luxury Branding
• History and Evolution of Luxury Fashion Brands
• Understanding Luxury Personas and Target Audiences
• Creating and Developing New Luxury Brands
• Marketing Strategy for Luxury Brands
• Customer Psychology and Brand Symbolism
• Building Customer Relationships and Brand Experience
• Sustainable Luxury and Corporate Social Responsibility
• Digital Transformation in the Luxury Sector
• Maintaining and Establishing Brand Equity
• Rebranding (Group project)
Earn US College Credit in London
Why Study at Bayswater?
Bayswater provides global upskilling experiences that equip students with the practical skills and confidence to thrive in the future of work. Our programmes blend academics with real-world experience and soft skills, to empower students to create the life they want to live.
Start dates for 2026
Professional Courses
Course highlights
• Company visit and industry guest speaker• Vlog, group work and final presentation• Comprised of lectures, a group project and expert-led sessions • 4 weeks
What you will learn
• Introduction to Luxury Branding• History and Evolution of Luxury Fashion Brands• Understanding Luxury Personas and Target Audiences• Creating and Developing New Luxury Brands• Marketing Strategy for Luxury Brands• Customer Psychology and Brand Symbolism• Building Customer Relationships and Brand Experience• Sustainable Luxury and Corporate Social Responsibility• Digital Transformation in the Luxury Sector• Maintaining and Establishing Brand Equity• Rebranding (Group project)
