Course overview
Master the in-demand skills of digital marketing!Our Digital Marketing certificate, developed in collaboration with the Digital Marketing Institute, equips aspiring marketers with the tools they need to succeed. Led by experienced ESL professionals with expertise in Digital Marketing, this course blends real-world examples with actionable strategies.đź“Ť Toronto đź“Ť Calgaryđź“Ť Vancouver
Why Study at Bayswater?
Bayswater provides global upskilling experiences that equip students with the practical skills and confidence to thrive in the future of work. Our programmes blend real-world experience, strategic thinking, and essential soft skills to help students stand out in today’s competitive job market.
About Digital Marketing*
Key Facts:
• Taught by ESL professionals • Company visit and industry guest speaker• Group work and final presentation• 4 weeks / 60 hours
✔️ Traditional marketers looking to expand their skill set
✔️ Recent graduates eager to improve their digital skills for the job market
✔️ Small business owners looking to implement effective digital strategies
✔️ Career changers interested in switching to digital marketing roles
✔️ English learners who want to communicate professionally
Course Syllabus
Introduction to Digital Marketing
Social Media Marketing
Content Marketing
Search Engine Optimisation (SEO)
Display Ads and Pay-Per-Click (PPC)
Email Marketing
Brand Storytelling
Website Optimisation
Google Analytics 4 (GA4)
Digital Marketing Strategy
Start dates for 2026
Professional Courses
Course highlights
• Taught by ESL professionals • Company visit and industry guest speaker• Group work and final presentation• 4 weeks / 60 hours
What you will learn
Introduction to Digital MarketingSocial Media MarketingContent MarketingSearch Engine Optimisation (SEO)Display Ads and Pay-Per-Click (PPC)Email MarketingBrand StorytellingWebsite OptimisationGoogle Analytics 4 (GA4)Digital Marketing Strategy
