Course overview
Develop practical digital marketing skills through an industry-focused certificate accredited by the Digital Marketing Institute. The programme combines current marketing practice, applied projects and guidance from industry specialists, helping learners build skills for modern marketing roles.
Course highlights
Industry-focused content taught by specialists
Workshops, group work, a company visit and guest lectures
Six months of Digital Marketing Institute professional membership
What you will learn
Digital marketing in the era of AI
Content, social media and email marketing
Paid search, display advertising and SEO
Website optimisation, eCommerce and Google Analytics (GA4)
Digital marketing strategy
Who this course is for
Designed for learners aged 18 or over with English at B1 level or above.
Accreditation
Bayswater certificate accredited by the Digital Marketing Institute. Bayswater is accredited by the British Accreditation Council as a Short Course Provider.
